Social Listing Reel
Add from $150 when filmed with a listing shoot. Property-only and built specifically for social media.
- Up to 3,500 sq ft: +$150
- 3,501–4,500 sq ft: +$175
- 4,501+ sq ft: +$200+
- Standalone: $225
Listing Video & Agent Marketing
Listing Video Built for Social, Property Marketing, or Both.
Choose a property-only Social Listing Reel, an Agent-Led Listing Reel, a Cinematic Listing Video, or both—then price it as a listing-shoot bundle or standalone production.
Property-Only Videono agent required
Vertical or Horizontalchoose before filming
Directedhooks, talking points & flow
Reusable Contentbeyond the MLS listing
Actual Agent-Led Example
Show the agent. Show the home. Show the style you’re buying.
If you want the Realtor to be part of the marketing, this is the format that makes the most sense. It combines guided on-camera delivery, property B-roll, motion, captions, and a clean social-first edit.
What’s included
Guided talking points, agent on camera, smooth B-roll, captions, branding, and call to action.
Guided talking points, agent on camera, smooth B-roll, captions, branding, and call to action.
Best for
Agents who want face recognition, stronger social engagement, and a listing video that feels personal.
Agents who want face recognition, stronger social engagement, and a listing video that feels personal.
✓ Built specifically for Reels, Shorts & vertical social placement
✓ Can be added to a listing shoot or booked as a standalone production
Agent-Led Listing Reel
Add from $225
Listing Plus + 2D Floor Plan + Agent-Led Reel starts at $450.
Four Simple Choices
Choose the kind of video—not a technical camera setup.
Social Listing Reel is property-only short-form content. No agent needs to appear.
Agent-Led Listing Reel puts the Realtor on camera with guided hooks, talking points, property footage, captions, branding, and a CTA.
Cinematic Listing Video is the traditional property film for listing websites, YouTube, and broader marketing.
Social + Cinematic is for listings that need both short-form social content and a traditional property presentation.
✓ Property-only Social Listing Reel
✓ Agent-Led Listing Reel
✓ Cinematic Listing Video
✓ Social + Cinematic coverage
✓ Video choice confirmed before filming
✓ Each version filmed for its intended use
Bundle vs. Standalone
Video costs less when I am already onsite for the listing shoot.
The reduced social-video rate is a listing-shoot bundle price. Standalone production stays premium because it requires its own travel, setup, filming, and editing workflow.
Agent-Led Listing Reel
Add from $225 when filmed with a listing shoot. Includes agent direction, talking-point guidance, captions, and branding.
- Up to 3,500 sq ft: +$225
- 3,501–4,500 sq ft: +$250
- 4,501+ sq ft: +$275+
- Standalone: $300
Cinematic Listing Video
$225 standalone. Traditional cinematic property presentation for listing websites, YouTube, and broader marketing. Social + Cinematic coverage is available when the campaign needs both.
Easy bundle examples: Listing Plus + 2D Floor Plan + Social Listing Reel starts at $375. Listing Plus + 2D Floor Plan + Agent-Led Listing Reel starts at $450. The floor plan is included as a bundle bonus on these Social Listing combinations.
Listing Video Pricing
Four choices. Two ways to buy.
Choose the video that fits the marketing goal, then book it with a listing shoot for bundle pricing or as a standalone production.
Social-First
Social Listing Reel
Add from $150
Property-only short-form video built for social media. No agent appearance required.
✓Filmed specifically for social platforms
✓Social-first edit
✓Reels, Facebook & Shorts
✓Standalone: $225
Agent-Led Listing Reel
Add from $225
Agent + property social content designed to market the listing and the Realtor.
✓Guided hook & talking points
✓Property B-roll
✓Captions / agent branding
✓Standalone: $300
Cinematic Listing Video
$225 standalone
Traditional cinematic property film for listing websites, YouTube, and broader property marketing.
✓Property-only cinematic walkthrough
✓Composed for traditional property presentation
✓Wider room & exterior presentation
Social + Cinematic
Available
For listings that need both short-form social content and a traditional cinematic property presentation.
✓Two purpose-built deliverables
✓Each version is filmed for its intended use
✓Not simply one master crop
✓Standard or agent-led combinations
Signature Marketing: includes a 2D floor plan plus one standard listing video—choose a Social Listing Reel or Cinematic Listing Video. Upgrade the included video to Agent-Led starting at +$100 (+$100 / +$100 / +$100 / +$125 / +$150+ by the current size tiers). Social + Cinematic coverage remains +$150; keeping the Cinematic Listing Video and adding an Agent-Led Social Reel is +$250.
Non-listing branding content: dedicated agent branding / educational content starts at $350. Brokerage, team, recurring-content, and multi-location productions are custom quoted.
Non-listing branding content: dedicated agent branding / educational content starts at $350. Brokerage, team, recurring-content, and multi-location productions are custom quoted.
Content Possibilities
Not every video needs a new listing.
A dedicated agent-media service gives you reasons to stay visible between listings. Agent branding and educational content starts at $350, with recurring or brokerage content quoted to scope.
Listing Content
- Agent-led home tours
- New listing reels
- Open-house promotion
- Feature / amenity spotlights
Personal Brand
- Agent introduction videos
- Educational / FAQ content
- Market-update clips
- Client-facing explainer videos
Brokerage / Team
- Team introductions
- Recruiting / culture content
- Office / community features
- Batch content sessions
Also from Gary Durham
Need brand photography or video for a business outside real estate?
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